Scorpion Launches Capacity Marketing Engine

SALT LAKE CITY, Utah — Scorpion and ServiceTitan announced the launch of Capacity Marketing Engine, a new AI-powered product designed to help home services providers maximize digital advertising spend, maintain a full schedule and reduce unnecessary advertising costs.

Capacity Marketing Engine is exclusively available to select Scorpion clients now and available for all clients who have purchased Scorpion’s RevenueMAX and ServiceTitan’s Marketing Pro with Ads Optimizer beginning in May. 

Home services businesses — such as HVAC companies, plumbers, and electricians — rely on consistent lead generation to fuel growth. However, fluctuating demand, seasonal slowdowns, and the unpredictability of consumer needs can lead to inefficiencies in advertising spending and scheduling. 

Scorpion’s Capacity Marketing Engine uses AI-powered automation to adjust advertising spend based on real-time business capacity information from ServiceTitan. When demand is low, the system automatically boosts advertising to fill the schedule; when capacity is high, spend is scaled back to avoid overallocation. 

With Capacity Marketing Engine, the connection between scheduling and demand fluctuations is now aligned and intuitively directs the advertising strategy for a true 'smart scheduler.’ Now, home services businesses can redirect their focus to what matters: delivering exceptional service, helping to maximize ROI, and hitting revenue goals.

This launch deepens the strategic partnership between Scorpion and ServiceTitan, combining advanced advertising automation with business data from a trusted field service platform.

“For business owners, Capacity Marketing Engine enables investment decisions that directly support profitability and long-term growth,” said Rustin Kretz, Founder and CEO of Scorpion. “We’re proud to launch this with our partners at ServiceTitan—it’s another step toward helping our clients grow more efficiently, stay fully booked, and maximize their revenue.” 

Key benefits include:

Automated Advertising Spend Adjustment. Uses AI to adjust ad spend based on demand—spending more during slower periods and reducing spend when schedules are full.

Real-Time Visibility and Control. Includes access to a historical log of budget changes and the reasons behind them via Scorpion’s Revenue App.

Reduced Manual Ad Management. Minimizes the need for manual intervention, allowing more time for other business operations.

Budget Optimization. Adjusts marketing budgets to align with business activity and resource availability.

To learn more about Capacity Marketing Engine and how Scorpion and ServiceTitan are transforming growth for home services businesses, visit scorpion.co/capacity-marketing.