In August of 2020, Silverback Strategies surveyed 1,066 US adults who had recently purchased a home service within the most recent 12 months. Questions were focused on their most recent purchase experience — starting when they first realized they had a problem, all the way through making a purchase and leaving an online review.
One of the segments was “bug & pest control.” Here are some of the key findings about this segment.
Buyers of bug & pest control services were most likely to go online (55%) as a first step toward selecting a provider. This was especially true for buyers under the age of 55 (65%), revealing ample opportunity for service companies to capture new generations of customers and retain them for years to come.
Buyers in this group were most likely to use a search engine on their mobile device (26%) when they first realized a need for a bug and pest control service. Some buyers used other digital channels to seek out solutions, like rating and review sites (9%) or various social media platforms (19%), or they went directly to a service provider’s website (7%) — a form of brand recall
Bug & pest control service buyers only spoke to one service provider (33.9%), who they ultimately hired.
Outside of cost (63.5%), “customer ratings and reviews” (59.1%) and “examples of past performance” (32.2%) were top criteria buyers used to evaluate bug & pest control service providers.
Nearly 64% of bug and pest control buyers are active on Facebook
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