Software Advice is an online comparison site for pest control businesses looking to buy software. They provide detailed research and reviews on thousands of software applications across more than 30 different industries, including pest control and other residential services. Their team of software advisors provides free telephone consultations to help buyers build a shortlist of options that will meet their specific business needs.
Software Advice also announced the publication of a new study on online reviews and residential services. Data from the new report uncovers how online reviews impact consumers when selecting pest control providers, and why businesses should prioritize building a positive online profile. After surveying 1,239 U.S. residential service customers, here’s what they found:
• A staggering 96% declare online reviews “valuable” when seeking residential service providers
• 74% consult Yelp, making it the most popular review site, topping Angie’s List
• 86% would pay more for providers with better online reviews and ratings
Software Advice’s findings highlight the importance of online reputation management in retaining current customers, and attracting new ones. These findings can serve as backdrop to help pest control businesses use their online review profiles to gain an edge over the competition.
Here’s the full report: http://www.softwareadvice.com/field-service/industryview/online-reviews-report-2015/
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