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She works with relevant departments at Bell headquarters, as well as its sales managers in Canada, Europe and Australia, to ensure efficient entry and support of new and existing Bell rodent control products in the marketplace.
In that capacity, Pursell is involved with product registration, package development, advertising planning and development, and product stewardship.
Pursell brings both a Master of Business Administration (MBA) degree and years of experience to her new position. From 2000-2004, she worked for ORBIS/Menasha Corp. in Oconomowoc, Wis., as a product manager, marketing a line of products for the food, retail and pharmaceutical industries.
In 2004, she joined the University of Wisconsin-Madison School of Business where she spent two years as the assistant director of MBA marketing and recruiting. While in graduate school, Pursell was an MBA intern in cardiac rhythm management marketing for Boston Scientific Corp. in St. Paul, Minn.
Pursell said she was drawn to Bell by “the quality of people working for the company, Bell’s role as an industry leader and its growth opportunities.”
Pursell is based at Bell Laboratories’ headquarters in Madison, Wis.