Syngenta Launches New Rewards Program

GREENSBORO, N.C. – Syngenta announced that its “PestPartners” program for pest management professionals (PMPs) will be relaunched as a new, more versatile and dynamic points- based rewards program.

The new program, which will officially launch on March 24, 2008, will offer Syngenta customers the opportunity to earn points that are redeemable for valuable business-building merchandise and services as well as access to technical resources and information online.

“We are making this change in response to the increasing competitive business challenges facing PMPs,” said Pat Willenbrock, senior marketing manager, Syngenta. “They are already experts at pest control, but they also have to be adept at managing complicated business processes, including finances, inventory, customer service and employees. Our new PestPartners program is designed to help PMPs by offering resources and tools to grow their business.”

PMPs can enroll in PestPartners beginning March 24, 2008, online at www.pestpartners.com. The new, dedicated Web site will make it convenient for members to enroll, check point balances and redeem points for awards and gain access to technical information and tips for optimizing pest management.

PMPs who join PestPartners can earn 1,000 bonus points just for registering and completing a brief survey. Thereafter, members earn points for purchases of Syngenta brand products, including Syngenta’s exclusive Demand® and Optigard® product lines. Points can be redeemed for up to four years on a wide range of items including office technology; business-related electronics and communications tools; market-specific equipment, such as infrared thermometers and wind meters; training videos; management guides; and even travel to industry conferences. Points also can be redeemed for sport and recreational items or used to make a donation to a specific charitable cause. Initially, more than 800 rewards selections will be available, with more added as the program grows.

“The PestPartners rewards program is worthwhile for PMPs, especially if they are already using Syngenta products,” said Willenbrock. “It’s also a great incentive for PMPs to try Syngenta products if they haven’t before. The products themselves are proven effective and reliable, and the rewards are practical and valuable.

New PestPartners® Rewards Program for Pest Management Professionals  On March 24, 2008, Syngenta is launching a new rewards program for Pest Management Professionals (PMPs) who purchase Syngenta brand pest control products. o The new PestPartners® rewards program replaces the previous cash-based rebate program. o PMPs who have participated in the previous program can easily enroll on, or after March 24, 2008. o The new website, www.pestpartners.com, will make it convenient to learn about the program, register, check points balances and redeem points.  The new, more flexible and dynamic PestPartners rewards program will be easy to use and will offer members valuable business-building resources and merchandise. o Members of Syngenta Partners will earn points for purchases of Syngenta products. o Enrollees will receive a 1,000-point bonus just for registering and completing a brief survey. o Upon enrollment, members will receive credit for purchases beginning January 1, 2008. o Some rewards are available for fewer than 1,500 points. o Points can be redeemed online, and members have four years to use accrued points before they expire.  The new PestPartners rewards program was designed to assist members in strengthening and growing their pest management businesses. o Initially, more than 800 rewards selections will be available, with more to be added as the program grows. o Points earned can be redeemed for: -Business-building electronics, office technology and communications tools; -Market-specific items, such as infrared thermometers and wind meters; -Training videos for employees and resource books for management; -Travel to major industry conferences; and -Home and personal accessories, sports and recreational items, etc. o PMPs also can choose to donate their points to a designated cause(s).   Through PestPartners, members will have exclusive access to the latest resources and information on pest management via www.pestpartners.com.