Syngenta Reorganizes its Home Care & Garden Business Unit

GREENSBORO, N.C. — Syngenta Professional Products announces changes in its Professional Pest Management (PPM) organization with the appointment of four key account managers from within the group. 

Berry Cothern, sales manager, Mike Tweedy, marketing manager and Larry Stretz, territory sales representative, will transition to key account manager roles.  Jason Venello retains his position as a key account manager.  Cothern, Tweedy, Stretz and Venello will focus on managing and supporting relationships with key PPM customers and business partners.

The company also said it is reducing its emphasis on the termite control market by discontinuing Probuild™ TC termiticide at the end of 2008, after exiting the Impasse® Termite Blocker product line earlier this year.  Syngenta will continue to offer Demon® Max insecticide as an option for liquid termite treatments.

Scott Reasons, head, Syngenta Home Care and Garden, said the restructuring would “focus the organization on the growing general pest and rodenticide market and make best use of our resources.  A number of our PPM colleagues have accepted roles in other Syngenta businesses including Crop Protection, Seeds and Turf and Ornamentals,” he added.

Pat Willenbrock, senior marketing manager, will be responsible for all Syngenta pest management brands, including the Optigard®, Demand®, and Demon brand families, Talon® and Weatherblok® rodenticides, and the PestPartners® rewards program (www.pestpartners.com).

Dr. Bob Cartwright and Dr. Elray Roper will continue to provide customers with technical support and expertise.  Syngenta will also continue to provide expert service through its Customer Center at 1-866-SYNGENT(A) or 1-866-796-4368.