Termidor Showcased At International Builders’ Show

RESEARCH TRIANGLE PARK, N.C. — Termidor Termite Defense from BASF Professional Pest Control is on display at this year’s International Builders’ Show, Jan. 13-16, 2005, in Orlando, Fla.

BASF will be exhibiting at the Show in an effort to raise homebuilder awareness of Termidor for preconstruction termite defense.

“Although preconstruction termite treatments have generally been price-driven, today more pest control professionals than ever are working with homebuilders to use Termidor for preconstruction termite prevention,” said Bill Baxter, Business Manager for BASF Professional Pest Control. “Our presence at this Show is a direct reflection of our commitment to continuing the growth and expansion of Termidor’s awareness among builders and new homeowners.”

Termidor will be showcased alongside a portfolio of premium BASF building products, and the booth will house live termites in addition to messaging encouraging builders to learn more about Termidor.
   
“Termidor is a natural fit among the show’s breakthrough products,” concluded Baxter. “In creating awareness of and demand for the Termidor brand among homebuilders, we’re ultimately supporting our BASF Partners operating in the preconstruction termite market.”