Terminix Taps Kobayashi for Termite Awareness Campaign

To help raise awareness about the significant damage termites do annually in the U.S., Terminix enlisted competitive eater Kobayashi for a unique challenge: eat for an entire day, while going about his daily routine.

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***SPOILER ALERT****

Kobayashi consumed more than 259 tater tots in less than four minutes, defeating the existing record of 250 tots in five minutes. He ate a total of 857 tots over three hours and 22 minutes, all while doing his daily activities. While his totals were impressive, termites came in as the winner as they never stop eating – they’re on-the-job 24/7, eating through more than $13 million worth of property damage every day. That’s $5 billion per year!