TRUCE Software Secures Series B Funding

LISLE, Ill. — TRUCE Software announced it has closed a Series B funding round. Terms were not disclosed. The round was led by Yttrium, with participation from existing investors Allomer Capital Group and New Amsterdam Growth Capital.

The company said it will use the proceeds to expand sales and marketing for its artificial intelligence-driven video telematics and mobile workforce training platform. TRUCE serves field service industries including pest control, landscaping and lawn care, heating and air conditioning, health care, energy, construction, facilities management, telecommunications and roofing.

TRUCE offers a mobile-based video telematics system designed for commercial fleets. The platform operates on standard iOS and Android smartphones and is intended to reduce the need for specialized in-vehicle hardware. The system provides video capture, telematics data and automated driver feedback.

According to the company, light-duty fleets account for more than 70% of U.S. commercial vehicles. TRUCE said its platform is built to support those fleets with real-time road-facing and in-cab alerts, driver performance scoring and in-app coaching tools.

The company said the platform also includes optional dashboard cameras and uses mobile device-based processing to analyze driving behavior. When a trip ends, the system can transition to jobsite monitoring features, including location visibility, messaging and incident reporting tools.

David Coleman, head of commercial solutions at TRUCE, said the funding will support continued development and expansion of the company’s commercial offerings.

“The TRUCE Commercial team has launched an employee-first performance and safety platform that transforms everyday iOS and Android devices into AI-powered tools supporting field employees throughout their workday,” Coleman said.