Truly Nolen Expands Global Reach

ORLANDO, Fla.– Truly Nolen's trademark mouse cars lose nothing in translation as the pest control company expands its reach in Eastern Europe, the Mediterranean, South America, Africa and Asia — showing growth of more than 20 percent in the overall growth of the company between 2004 and 2005.

New and future operations to the Truly Nolen family are Bangkok, Thailand; Karachi, Pakistan; Johannesburg, South Africa; Casablanca, Morocco; Nicosia, Cyprus; Coimbatore, India (near Madras); Shanghai, China; and Kuala Lumpur, Malaysia. Truly Nolen International is expanding, opening a master franchise in Philippines and adding five new branches in Brazil, 2 more in Panama and Mexico and 1 more in Saudi Arabia. All told, Truly Nolen's mouse cars are now riding the roadways in 40 countries.

 "Last year, we grew more than 22 percent," said Jose Lutz, who heads up Truly Nolen International, its global franchise division.  "Truly Nolen has been very successful in South America. We are opening five branches in Rio de Janeiro and Sao Paulo.

"The quality of the services we provide to our international customers, plus the marketing system we provide for our franchisees, have combined to provide a high success rate," said Truly Nolen, CEO of the company that bears his name.

Each time the family -owned Truly Nolen moves into a new country, its yellow mouse cars and trucks learn the native language -- while the Truly Nolen logo doesn't change, the rest of the wording does.

"We have mouse cars in Spanish, Arabic, whatever language is needed to make our message clear," Lutz said. "The mouse cars are universally loved, no matter what language is on the side."

To support its international franchisees, Truly Nolen provides training at its new Truly U. in Orlando. This year, from October 16-18, Truly U. will turn into a United Nations of pest control, with representatives from around the world attending to learn system updates, new technical and sales information.