TyraTech Appoints Bill Baxter Director of Sales and Marketing

MELBOURNE, Fla. — TyraTech, a manufacturer of natural pesticide products has appointed William L. Baxter as director of sales and marketing.

In his new role at TyraTech, Baxter will help guide marketing strategy and the execution of sales for TyraTech's new class of highly effective, non-toxic insecticides and anti-parasitics.

"TyraTech is rapidly moving into the commercial marketplace with products, and Mr. Baxter is a valuable addition to lead this commercial effort. An industry heavyweight with more than 20 years of expertise, Bill will help meet and build customer demand for TyraTech's safe, effective pest control products and drive further penetration in the global insecticide, agricultural and public health markets," said Stephen Briggs, vice president global markets.

Baxter brings to TyraTech 21 years of experience of working in agricultural crop protection and specialty pesticide markets. Prior to joining the company, Baxter was business manager of the BASF Professional Pest Control Group. While at BASF he was responsible for leading the North American business and substantially increasing its revenue.

As an active member in industry associations, including the National Pest Management Association, the Professional Pest Management Alliance and Responsible Industry for a Sound Environment (RISE), Baxter is widely recognized within the pesticide industry sector and its specialty markets.

TyraTech recently launched its first insecticide product for the control of common insects in hotels, restaurants and other businesses. The company expects to now expand this product line with additional products and an expanded sales and distributor network.

"The global demand for cleaner and more environmentally sustainable solutions to everyday market needs is growing at breakneck speed," Baxter said. "I believe TyraTech has the requisite talent, technology, and product pipeline to truly deliver safer, effective solutions to pest and insect management across all industries."