Editor’s note: The Freedonia Group report has released its Lawn & Garden Consumables to 2010 report, which includes several findings of interest to PCOs.
CLEVELAND — U.S. demand for packaged lawn and garden consumables, which include fertilizers, pesticides, growing media, seeds, mulch, and other related products, is forecast to increase nearly 5 percent per year to $9.1 billion in 2010.
Growth will be driven by the continued introduction of new (especially “premium”) products and expanding marketing programs. Further promoting growth will be a general increase in landscaping activities as well as an increase in first-time home buyers. Gains will also result from an acceleration in nonresidential building construction spending, where the installation of lawns and landscaped areas is commonly included in the construction of new buildings. Additionally, favorable growth in the golf course industry will provide opportunities. Limiting gains, however, will be increased concerns over chemical (e.g., fertilizers and pesticides) use on lawns and gardens, particularly in regard to how these chemicals affect bodies of water, and the health of individuals and animals.
These and other trends are presented in Lawn & Garden Consumables, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.
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