AUSTIN, Texas — Univar Environmental Sciences (ES) announced on March 12 it would be operating under the new brand name, Veseris.
Purchased in January 2020 by private equity firm AEA Investors from Univar Solutions, Univar ES began the exploration process to choose and unveil a name and logo that would establish its new independent identity. Following the culmination of significant research and collaboration by senior leadership, the name Veseris captured the culture and drive of the new standalone business. In the coming months the business will begin updating company signage and materials to reflect its identity moving forward.
“The letters “V” (from Van Waters & Rogers days) and the “ES” remind us of our proud history serving professionals who make the environments in which we all live, work and play safer and healthier,” said McEuen. “It is important for our customers to know our deep commitment to their goals remains. They will have the same quality sales and delivery personnel, same product offerings, same ProCenters, and all the services they have relied on before. What will change is our ability to provide our customers with better tools and products to drive their business forward.”
This brings in the second element, a name that is open to future opportunity. “In Veseris, we find a name that has a strong meaning, Veseris means impact. Together with our partners at AEA, we are writing a new chapter on the way we will service our customers and partner with suppliers in all the markets we serve. AEA understands our business model and is willing to provide the capital and leadership for our business to grow,” said McEuen.
Veseris customers should expect no major interruptions in their service or product availability, the distributor reports. From product purchasing, ProTraining course histories, PestWeb, Inventory Manager, and all other services will transition over fully. Veseris's 70+ ProCenter locations will be open and ready to serve its customers. The only change a customer will experience is the name. The organization will continue to be headquartered in Austin, Texas.
Learn more at www.veseris.com or www.pestweb.com.
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