The University of Nebraska—Lincoln (UNL) is working on a research project to determine the type of advertising that pest management companies and pest control product companies use and the effectiveness of each type. UNL is particularly interested in how more traditional advertising compares to a “creative” approach, such as advertising that uses popular culture or humor. UNL is also interested in the format of advertising used, such as print, videos, web, or television. To that end UNL has developed a survey to gain more insight into what companies use, how they determine what strategy to use, and how effective it is. The university is seeking pest management professionals who would be interested in participating in the Pest Management Professional Advertising survey.
Visit https://www.surveymonkey.com/s/M632JSM to take this survey, and fill out the requested information. From this list, UNL will select a random sample of individuals to actually complete the survey, but everyone who expresses interest will be entered into a drawing for a $50 Amazon gift card.
For more information contact Erin Bauer, Extension Associate in the University of Nebraska—Lincoln Extension’s Pesticide Safety Education Program office at ebauer2@unl.edu.