Episode 6 of PPMA’s “Will They Eat It?” video series is now live on the @PestWorld Facebook and YouTube pages, as well as the “Will They Eat It?” hub! In the final episode of the series, the termites chewed through dyed cotton towels, absorbing the dye color and turning blue and red. The phrase “you are what you eat” really rings true for termites.
That’s a wrap for this season of “Will They Eat It?” Catch up on all six episodes on the “Will They Eat It?” hub to see termites chew through fast food, a dictionary, paper dollar bills, a shoe, headphones and hand towels. To date, the episodes have garnered over 165,000 views and almost 400,000 impressions across @PestWorld Facebook, YouTube and Twitter properties, as well as more than 9,000 fan engagements across Facebook and Twitter.
PPMA is asking for help in spreading the message. Download the toolkit on Mainframe, which includes a customizable press release, social media banners, as well as a suggested social media content calendar.
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