Included in June's “Rearview” is a look at a fun radio ad campaign from Plunkett’s Pest Control. The idea for radio ads came from Plunkett’s MaryLou Wick, client experience and marketing manager, who hired the creative genius behind the Plunkett’s ads, Lynda Crotty, of Lynda Crotty Advertising, Creative and Production. The end-result was a series of popular radio ads with (well performed) voiceovers from Plunkett’s President Stacy O’Reilly; these ads were later repurposed as telephone hold messages. The most popular of the ads, titled “Freaky,” is set to a ’70s romance track with a Barry White-inspired voiceover commenting on the reproductive habits of mice.
CLICK HERE to listen to the these radio ads.