TUCSON, Ariz. – Truly Nolen of America announced it won five ADDY Awards in March for its new franchise website and out-of-home campaign and spots.
“It’s always an honor for our company and partners to be recognized for our hard work, efforts and creativity,” said Michelle Nolen Senner, Director of Marketing and Advertising for Truly Nolen. “We all work together to bring our historic brand to life and keep our humorous and fun spirit alive year after year.”
At the competition in Phoenix, Truly Nolen and its agency partner Cramer-Krasselt earned four ADDY Awards for the billboards and transit shelters, including a Bronze for the campaign itself, a Silver for the “As Cute and Cuddly as Hit Men Get” and a Bronze for the “Part Mouse Car, Part Killing Machine” spots.
Truly Nolen’s new franchising website, developed with DAS Group, also received an ADDY Award at the competition in South Florida. The new website features Truly Nolen’s franchise benefits and service programs through strong content, easy navigation and appealing visuals while highlighting its history and trademark yellow mouse cars.
The ADDY Awards is the world's largest advertising competition with over 50,000 entries each year. Award ceremonies are hosted by sister chapters of the American Advertising Federation as part of a three-tier national competition.